Fernwayer’s Private Tours in Florence
Discover the real Florence with our tours. Our local experts reveal a textured side of the Renaissance city, inviting you to experience its ongoing story.
Florence isn’t just a Renaissance postcard. It’s a living city where art, power, memory, and everyday life continue to collide in unexpected ways. Beyond the grand museums and its picture-perfect skyline, another Florence emerges—more textured, sharper, and more complex. Our experiences are shaped by people who walk these streets daily, paying close attention to the layers of history written into its stones and shadows. Through their eyes, you’ll encounter the city not as a stage, but as a story still being told.
MAKE THE MOST OF YOUR TIME
Fernwayer’s Florence Journeys — suggested itineraries, designed by us, booked by you — are anchored in our curated experiences.
The Human Edit
Need help planning your trip? A Fernwayer curator takes your preferences and designs a custom travel itinerary that works. This is human-led travel planning — by someone who understands the art of travel itinerary design — built around your dates and preferences. Each personalized itinerary uses Fernwayer experiences as anchors and complements them with recommendations for flights, hotels, restaurants, and self-explore ideas.
DISCOVER MORE OF ITALY
Explore Italy, city by city – curated private day tours and insider-led experiences in Venice, Milan, Florence, Rome, Naples, Sicily, Trieste, and Sardinia.
New Experiences Every Month!
We travel the world in search of transformative experiences outside the beaten paths. Subscribe to our newsletter to be among the first to know about new, exciting experiences around the globe.
FROM THE JOURNAL
Get ready for your next trip with long-form features from our travel and culture journal, Wayer.
FERNWAYER
We are reimagining luxury in travel as authentic connection, immersive storytelling, rare access, and a spirit of curiosity through curated, exclusive, and hard-to-arrange experiences.
