João Ministro, a seasoned expert in responsible tourism and regional development, has made significant contributions to the Algarve region of Portugal. Across hiking, birdwatching, traditional crafts, and rural tourism, João has focused first on developing and preserving nature and culture, and building deep and profound connections with the local people. His notable projects include TASA project, which blends traditional handicraft with innovation, and Querença Project, fostering sustainable development in a rural village through various aspects like ecotourism, landscaping, and gastronomy, and involving young entrepreneurs from the university. João is the Executive Director of Proactivetur, offering tours and consultancy in sustainable tourism strategies. He collaborates with Algarve University and the Tourism Board of Algarve. His comprehensive approach to sustainability, covering economic, environmental, and social dimensions, makes him a beacon of responsible tourism in Algarve.